Tally

Tally's interface takes inspiration from Notion. It is using a document-style editor rather than traditional drag-and-drop. You type a forward slash to add new fields, then rearrange them as needed. For users familiar with Notion or similar tools, this feels natural and fast. For others coming from traditional form builders, there's a slight learning curve.

Unlike some tools that overwhelm you with options, Tally keeps things minimal. You won't find AI assistants or extensive template libraries here, just a clean slate ready for you to build.

However, the simplicity cuts both ways. While the interface is clean, some users on Trustpilot mentioned finding certain features "complicated" when trying to build more advanced flows. The conditional logic setup, for instance, requires more manual configuration than visual builders like Typeform.

Overall, Tally succeeds at what it sets out to do: provide a Notion-like and simple form-building experience. It's not trying to hold your hand through every step, which some will appreciate and others might find lacking.

This is where Tally shows its intentional trade-offs. The free plan includes unlimited forms and submissions, conditional logic, file uploads, payment processing through Stripe, and basic integrations. That's genuinely impressive for a free tier and puts it ahead of Google Forms.

However, when compared to comprehensive tools like Jotform or even Typeform, Tally's feature set is more limited. You won't find extensive analytics, advanced workflow automation, or the depth of customization options that power users might need. Tally lacks native video embedding, various form design layouts, and more visual conditional logic builders.

The integrations are solid but not extensive. Tally connects natively with Notion, Google Sheets, Airtable, Slack, and offers webhook support for custom integrations. For most small businesses and creators, this covers the essentials, but it's nowhere near Jotform's integration ecosystem.

The feature set can be described as sufficient for most use cases. If you need lead generation forms, surveys, registration forms, or payment collection, Tally handles it well. If you need conversational form design, complex multi-step workflows, extensive automation, or enterprise features, you'll likely outgrow it.

Tally's forms are clean and modern, but not remarkable. They follow a minimalist aesthetic that resembles Notion; it looks professional without being flashy.

The customization options on the free plan are decent. However, it should be noted that the forms have a standard look that's not easy to change. Without CSS knowledge, you're somewhat limited in making your forms truly stand out.

The forms are responsive and work well on mobile devices, which is essential. The single-page and multi-page layout options give you some flexibility in how you present questions to users.

Overall, if your priority is "clean and functional" rather than "stunning and unique," Tally delivers. It's a step up from Google Forms, but not quite at the level of some other form builders like Typeform, forms.app, or Fillout.

Tally has a game-changing pricing. The free plan includes unlimited forms and unlimited submissions. This isn't a trial or a limited preview; it's a genuinely functional free tier that many small businesses and creators can use indefinitely. Some sites say "99% of features are on the free plan," but that's obviously not true. Still, quite an impressive free plan.

The pricing philosophy reflects the founders' bootstrapped approach. Marie and Filip specifically mention they founded Tally because they couldn't find an affordable form builder themselves. This shows in their pricing strategy.

The Pro plan costs $29 per month and includes features like removing Tally branding, custom domains, team collaboration, partial submissions, advanced customization, custom CSS, and custom email domains. There's also a Business plan with additional features like data retention control and email verification. Where Jotform's comparable features might require a $49-$129 monthly plan, and Typeform starts at $25 for limited features, Tally's free tier is genuinely usable for most needs.

One caveat is the fair use policy. While unlimited submissions are allowed, the service operates within "fair use guidelines". For typical business use, you won't hit limits, but extremely high-volume users might need to discuss custom arrangements. It should also be noted that Tally takes a cut from online payments collected via their forms and Stripe integration. So, for payment forms, you might want to check for other tools, especially if you plan to collect high-volume payments.

For pricing, Tally deserves a perfect 5 out of 5.