Fillout
Feature-rich form builder that balances power with usability
Overview
Fillout manages to walk the line between powerful features and usability remarkably well.
Like Jotform, Fillout offers an extensive feature set. Unlike Jotform, it presents these features in a way that doesn't overwhelm. The interface has many elements, yes, but they're organized thoughtfully. You can find what you need without getting lost in menus.
In this review, we tested Fillout, explored its forms, quiz, and scheduling capabilities, analyzed user feedback across multiple platforms, and compared it to other tools we've reviewed.
Ease of Use 4/5
Getting started with Fillout is straightforward. The dashboard can feel a lot at the start, as it has some tabs and options for actions other than forms, such as scheduling, app, database, and so on.
The form editor strikes a good balance. It's feature-rich without being overwhelming, which is harder to achieve than it sounds. The drag-and-drop builder is intuitive, and most settings are where you'd expect them to be. When you add a field, the relevant settings appear immediately in the right panel. The conditional logic builder is robust, and it is visual like Typeform's logic interface.
The scheduling feature deserves special mention. Fillout includes a built-in calendar tool that works with Google Calendar and Outlook, essentially providing a Calendly alternative within your forms. You can also embed Calendly or Cal.com if you prefer. This integration is seamless and adds significant value for service businesses.
Overall, Fillout does a better job than some well-known form builder tools at keeping the interface clean while offering similar depth. It's not the simplest tool out there, but it's well-organized.
Features 5/5
Fillout's feature set is comprehensive. Like Jotform, if you need a specific feature, chances are Fillout has it. The difference is in the execution and how these features work together.
The development speed is solid. The team regularly ships updates and new features, though in recent months they've also been focusing on Zite, another tool from the same team. This dual focus hasn't slowed Fillout's progress significantly, but it's worth noting.
Key Features
Lacking Features
Looks & Design 4/5
Fillout forms look modern out of the box. They're not as stylized as Typeform, but they're significantly better than the dated aesthetic of some form maker tools.
The design sits in a sweet spot: clean enough to feel contemporary, customizable enough to match your brand. You can adjust colors, fonts, and layouts without touching CSS. If you need more control, custom CSS is available on paid plans.
The multi-page form experience is smooth, with progress indicators and transitions. For embedded forms, you have multiple options: inline, popup, slider, or full-page. The embedding experience is clean and responsive across devices.
Customer Satisfaction 5/5
Fillout has great ratings across review platforms (4.7 on Trustpilot and 5 on Glassdoor).
What people like:
- Customer support: This comes up repeatedly. Users consistently praise the support team's responsiveness and helpfulness. Response times are typically under 24 hours.
- Airtable and Notion integrations: Users call these integrations "seamless," "game-changing," and "exactly what I needed." The ability to update existing records and work with linked tables is particularly valued.
- Speed: Forms load quickly and the builder is responsive.
What people don't like:
- Autosave issues: Some users report that the editor doesn't always autosave work, particularly on mobile. This can lead to lost progress if you close a tab before publishing. The team is aware of this issue.
- Pricing transparency: A few users mention that certain limitations (like file upload quotas) aren't clearly stated upfront in pricing tiers. This isn't widespread but appears in multiple reviews.
- Calculation complexity: While calculations are possible, users say they're not as intuitive as other features and require more time to set up properly.
Analytics limitations: Users wanting deeper insights note that Fillout's analytics are basic compared to specialized survey tools.
The negative feedback is minimal and mostly about edge cases.
Fillout Pricing 4.5/5
Fillout's pricing is strategic and competitive. The free plan is genuinely useful, and the paid tiers are well-positioned.
Notable pricing advantages:
- Unlike Jotform, there's no "form view" limit that can catch you off guard.
- Unlimited team seats on all plans, including free.
- The jump from Starter to Pro makes sense value-wise.
Some considerations:
- The Starter plan ($19 USD/mo) still includes branding
- File upload storage limits vary by plan and could be clearer
- While you can invite unlimited team members, Granular permissions are only available on the enterprise
Overall, the pricing aligns well with the value provided. The free plan is generous enough for individuals and small projects. The starter plan could push you towards the Pro plan, which is something to keep in mind. The Pro plan itself offers great value for the cost.
Free
- 1,000 submissions/mo
- Unlimited forms
- Unlimited team members
Starter
- 2,000 submissions/mo
- Access to all question types
- Basic Fillout branding
- Custom endings
Pro
- 5,000 submissions/mo
- Remove Fillout branding
- Custom meta details
- Custom emails
- Custom CSS
Business
- Unlimited submissions
- Form analytics
- Partial submissions
- Custom domain
- Custom code
Pros & Cons of Fillout
Pros
- • Generous free plan with meaningful features
- • Built-in scheduling feature
- • Modern, clean interface
- • Unlimited team seats on all plans
- • Regular updates and active development
Cons
- • It's a newer tool and less-known compared to some other form builders
- • Analytics are basic compared to specialized survey tools
- • User permissions are only available under The Enterprise plan
- • Doesn't work offline
The Verdict
Fillout hits a sweet spot that few form builders manage to find. It offers Jotform-level features in a significantly more user-friendly package. The interface is clean, and the integrations are powerful (especially for Airtable and Notion users).
The US-based company shows consistent development velocity and exceptional customer support. Based on user feedback, our testing, and the competitive pricing, Fillout earns its strong ratings across the board.
Frequently Asked Questions about Fillout
Who are the founders of Fillout?
Fillout was founded by Antony Toron and Dominic Whyte in 2022.
Where is Fillout based?
Fillout has its headquarters in Chicago, Illinois, in the United States.
is Fillout safe?
Yes, Fillout is considered a safe and secure platform for creating forms.
This review has been researched and written following our strictly standardized FormBuilderTools methodology. We believe in transparency and consistency.
- We create real accounts and build actual forms.
- We test specific features like logic, payments, and integrations.
- We evaluate the respondent experience on mobile and desktop.
- We verify pricing claims and support responsiveness.